Corporate Communication

The MCM 2 Chair of the =mcm institute conducts research, teaches and provides consulting in the field of professional business communication and presents its own research to help address the questions and new challenges facing management personnel.

On the one hand, our research work covers traditional fields of communication management such as corporate image and reputation, investor relations, internal communications and public affairs. On the other hand, our research also focuses on the new developments and promising fields of corporate communications, which are driven in particular by the new business-oriented social media. Lastly, we also attend to the matter of perception and resonance of corporate communication in traditional media, which remain relevant even in a dynamic environment.