Chairs The MCM institute comprises the four Chairs of Communications Management, Corporate Communications, Culture and Media, Digital Communications and the Center for Leadership and Values in Society. Communications Management - Prof. Dr. Martin J. Eppler The Chair for Communications Management (=mcm1) is concerned with the effects of digitalization on management, and in particular on the way that managers work, communicate and act innovatively with one another. Corporate Communications - Prof. Dr. Miriam Meckel In its research and teaching the Chair for Corporate Communications (=mcm2) combines aspects of strategy with communication and from this approach anticipates how the communications work of organisations can react to the challenges of the new media. Culture and Media - Prof. Dr. Vincent Kaufmann The Media and Culture (=mcm3) Chair examines media and culture as communication tools, as social institutions and as entrepreneurial organisations between media shift, digitalization, authorship and economic efficiency. Digital Communication - Prof. Dr. Katarina Stanoevska-Slabeva The Digital Communication Chair (=mcm4) is concerned with new developments in the area of converging social media, mobile applications and cloud platforms. Center for Leadership and Values in Society - Prof. Dr. Timo Meynhardt The Center for Leadership and Values in Society (=clvs) is concerned with the public value of companies, public administrations and non-governmental organizations; and thus regards the contribution to the common good, as it lies within an organization's core business, as central.