=mcm institute launches Complex to Clear Project

Nicole Bischof and Martin Eppler of the =mcm institute have joined forces to tackle one of the biggest communication challenges in today's business world: how to make complex messages clear.

06 January 2011. Nicole Bischof and Martin Eppler of the =mcm institute have joined forces with AXA, Swisscom, Grayling and the Global Alliance for PR and Communications Management to tackle one of the biggest communication challenges in today's business world: how to make complex messages clear.

Nicole Bischof and Martin Eppler of the =mcm institute have joined forces with AXA, Swisscom, Grayling and the Global Alliance for PR and Communications Management to tackle one of the biggest communication challenges in today's business world: how to make complex messages clear. In the research project, the team develops a management method to systematically improve, ensure and measure clarity in contexts such as strategy communication or client communication.