The =mcm Institute comprises the four Chairs of Communications Management, Corporate Communications, Culture and Media and Social Media and Mobile Communications.
Communications Management - Prof. Dr. Martin J. Eppler
The Chair for Communications Management (MCM 1) is concerned with the effects of digitalization on management, and in particular on the way that managers work, communicate and act innovatively with one another.
Corporate Communications - Prof. Dr. Miriam Meckel
In its research and teaching the Chair for Corporate Communications (MCM 2) combines aspects of strategy with communication and from this approach anticipates how the communications work of organisations can react to the challenges of the new media.
Culture and Media - Prof. Dr. Vincent Kaufmann
The Media and Culture (MCM 3) Chair examines media and culture as communication tools, as social institutions and as entrepreneurial organisations between media shift, digitalization, authorship and economic efficiency.
Social Media and Mobile Communication - Prof. Dr. Katarina Stanoevska-Slabeva
The Digital Products Chair (MCM 4) is concerned with new developments in the area of converging social media, mobile applications and cloud platforms.