The =mcm institute is an internationally recognised research, qualification and consulting centre for media and communications management as well as for culture and media.
We help students, researchers and decision makers in business and society meet the challenges of the digital age and benefit from the opportunities it provides. We do this from a communications perspective and with a strategic focus. At the same time, it is our aim to facilitate high-quality, fair communication through research, teaching and consulting.
Embedded in the University of St.Gallen
The Institute for Media and Communication Management (=mcm institute) is one of 30 institutes at the University of St.Gallen (HSG). The HSG institute concept is on the one hand based on the model of an autonomous research and teaching establishment and, on the other hand, the idea of an entrepreneurial organisation which is self-financed through services and external funding, and which also makes a definitive contribution to helping the University overall achieves a high level of financial independence.
The academic staff of the HSG institutes supports teaching, carries out research and, to a large degree, promotes opportunities for young talent in this sector. They train employees where research and practice converge and contribute to the development of new organisations in the form of spin-offs of the HSG.
As an integrated organisation of the University, the =mcm institute is closely tied in with the HSG, both in terms of its overall concept and its personnel. Its directors are members of the professorship and the Senate.
Services offered by the =mcm institute
We offer lectures, publications and research partnerships which create a clear added value for all concerned, and which are regarded so highly by our clients that they recommend us to others.