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Institute for Media and Communications Management

=mcm Institute building

The =mcm institute

The =mcm institute is an internationally recognised research, qualification and consulting centre for media and communications management as well as for culture and media.

We help students, researchers and decision makers in business and society meet the challenges of the digital age.

Our four Research Chairs


(The position is currently being filled by Prof. Dr. Katarina Stanoevska-Slabeva)

Research Areas

Center for Leadership and Values in Society


Literature in the Service of Enriched Reality

Make literature visible in our spaces: an app currently being developed at the Chair for Media and Culture allows this. It allows the user to appropriate a city via its art and to celebrate the cultural space. Thanks to the latest augmented reality technology, the literary world takes shape on-screen and overcomes the limits of the real environment. An innovative, participative reading culture arises.

Center for Book and Publishing Studies

Different books

Current publications

redesign HSG Library

JMM: The International Journal on Media Management

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Further information


Institute for Media and Communications Management
University of St.Gallen
Blumenbergplatz 9
CH-9000 St.Gallen
Phone: +41 (0)71 224 22 97
Fax: +41 (0)71 224 27 71

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University of St.Gallen – School of Management, Economics, Law, Social Sciences and International Affairs (HSG)
Dufourstrasse 50, CH-9000 St.Gallen, Tel +41 71 224 21 11, Fax +41 71 224 28 16
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