The =mcm institute is an internationally recognised research, qualification and consulting centre for media and communications management as well as for culture and media.
We help students, researchers and decision makers in business and society meet the challenges of the digital age.
(The position is currently being filled by Prof. Dr. Katarina Stanoevska-Slabeva)
Center for Leadership and Values in Society
Literature in the Service of Enriched Reality
Make literature visible in our spaces: an app currently being developed at the Chair for Media and Culture allows this. It allows the user to appropriate a city via its art and to celebrate the cultural space. Thanks to the latest augmented reality technology, the literary world takes shape on-screen and overcomes the limits of the real environment. An innovative, participative reading culture arises.